The Evolving Great Australian Dream

The ‘Great Australian Dream’ is a turn of phrase that gets bandied around a lot. But what is the ‘Great Australian Dream’, and does it differ for different people?

The ‘Great Australian Dream’ is a turn of phrase that gets bandied around a lot. But what is the ‘Great Australian Dream’, and does it differ for different people?

In a bid to answer these questions, we surveyed more than 1,000 Australians, investigating their thoughts and opinions on home ownership and whether or not it remains the ‘Great Australian Dream’.

Overall, it would appear home ownership is the ultimate 'Dream'. However, that ‘Dream’ is evolving.


The evolution of the Great Australian Dream

We checked in on the 'Great Australian Dream' to see what it looks like these days. This animated clip brings you the main insights from the research we ran across the country.