Online shopping for a car

Buying a new car should be fun and exciting, but finding time to visit car dealerships in person can be a challenge for many people, especially those busy juggling work and family commitments.

Reviewed and updated 20th February 2019

These days, you can easily start your car buying journey on the web from the comfort of your home.

With so much information at the click of a button, you can take the hassle and the time pressures out of trying to find your dream car.

Before you start, it’s always a good idea to weigh up the pros and cons of purchasing a vehicle online so you can see if it’s the best strategy for you.


  • The obvious benefit of online shopping is the convenience of being able to take your time with the process. You can visit different sites and not feel rushed into making any decisions before you’ve done all your research.
  • The web also allows you to easily compare the prices and features of vehicle models across a number of websites.
  • Online shopping is also advantageous, in that you don’t face pressure to buy a particular car from a salesperson.


  • On the flipside, online shopping has the disadvantage of not letting you physically see the car and check out its features.
  • Trust can also be a potential issue, as you cannot know who the seller is or whether they’re trustworthy until you’re buying.
  • A website can tell you only so much and, depending on your needs, an experienced professional will be more capable of answering any specific questions.

As you can see, there are both advantages and disadvantages to buying online over going to a dealership.

That said, there’s no reason why you can’t do both. Going online is an efficient way to start your car buying process, do some research on model and prices, and get an idea of what you’re looking for.

Armed with that knowledge, you can then visit a car dealership with confidence and if you are across prices, you may even be able to negotiate a good deal or ask the dealer to price match. Or you can use our car buying service to search the dealerships for you.

If you’re going to need to take out a loan to pay for car, it’s important that you explore your options first.

At Mortgage Choice, we can take out the stress of comparing and applying for a car loan. Make an appointment to speak to one of our brokers and let us help you buy your dream car sooner rather than later.

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