Getting good value for first home buyers

May 15, 2017
Naomi Dall

Good value most important to first home buyers 

New research has revealed the top factors first home buyers consider when deciding what property to buy. 

Mortgage Choice and CoreData’s Evolving Great Australian Dream white paper found good value was the top consideration, with 30.5% of buyers saying it was the most important factor when looking for a property to live or invest in. 

This was followed by lifestyle and proximity to amenities. 

“I am not surprised to hear that potential home buyers predominately look for a property that is good value, “Mortgage Choice Franchisee Peter Dall said. 

“Good value is determined by a couple of factors, including: how affordable the regular mortgage repayments are for the buyer; and whether or not the home has the ability to grow in value over time.  

“Regardless of whether a person is buying a property as an investment or something to live in, they do not want to feel financially stretched. 

“Value is always an underlying factor that will influence and determine where and what a person ends up buying.”   

As per the findings of the whitepaper, the second most important consideration for first home buyers is whether a property will provide them with the lifestyle they desire. 

“Buyers don’t just set out to purchase any home, they typically have specific needs and future plans that they want their property to accommodate,” Peter  said. 

“They may be planning to start a family, they may want to be close to work, they may want a place that allows them to live with the in-laws, or they may just want a home with a good space for entertaining. 

“At the end of the day, lifestyle is about more than just living in an area that is close to a good local café. Lifestyle is all about the home itself and the various things that it may offer the buyer.   

“For example, some investors may want their property to deliver strong rental returns, so that they have more money in their back pocket to enjoy travel or a luxurious lifestyle. 

“A property that boasts good lifestyle opportunities isn’t something that is purely sought after by owner occupiers, investors also want a property that will help them achieve their desired lifestyle.” 

The third most important consideration for first home buyers in deciding which property to buy is its ‘proximity to amenities’.   

“As the popular real estate saying goes, location, location, location. Many owner occupiers aspire to live in an area that is close to public transport, schools, parks, shops and restaurants,” Peter said. 

“For investors, proximity to amenities is essential in being able to attract long-term tenants and increase the value of the dwelling.” 

Table 1: What are the most important considerations for you in deciding which home/investment property to buy? 

How long do you think you will have to save before purchasing your first home?







Good value (i.e. good cost to quality ratio)














Proximity to amenities








For further information give Peter Dall a call on 0414 583 233 or via email:


About the survey

Global market research consultancy CoreData was commissioned by Mortgage Choice to conduct the Evolving Great Australian Dream survey. The online survey was conducted earlier this year and completed by 1,043 Australians. 

Important information

This article is for general information purposes only. It has been prepared without considering your objectives, financial situation or needs. You should, before acting on the advice, consider its appropriateness to your circumstances. 

About Mortgage Choice

Mortgage Choice is an ASX listed company that seeks to help Australians with all of their financial needs.

Established in 1992, Mortgage Choice was originally established to help Australians improve their financial situation by offering a choice of home loan providers, coupled with the expert advice of a mortgage professional.

Since that time, the company has grown and developed into a fully fledged financial services provider.

Today, Mortgage Choice helps customers source car loans, personal loans, credit cards, commercial loans, asset finance, deposit bonds, and risk and general insurance.

Further, the company offers Australians access to real, relevant and affordable financial advice through our qualified financial advisers.

Mortgage Choice has no balance sheet or funding risk, and consistently delivers strong profits and attractive yields. It listed on the ASX in 2004 (MOC) and is a member of the Mortgage & Finance Association of Australia (MFAA).

Mortgage Choice holds an Australian Credit Licence: no. 382869 and Mortgage Choice Financial Planning Pty Limited holds an Australian Financial Services Licence: no. 422854. Both licences are issued by ASIC.



Posted in: First home buyers

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