Make better choices

At Mortgage Choice, we're all about helping you make better choices that lead to a better life. Here we explore how people make choices, and bring together some of our handy tips and tools that can help to make those choices well-informed.


Putting our biases to the test

How do our biases affect our financial decision-making? We put this to the test with a variety of experiments conducted by Behavioural Economist, Dr Lionel Page. The results were fascinating, and highlight why it's important to talk to the experts when it comes to the big financial decisions in life.

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The experiments


Would you risk it all for a little bit more?

Everyone has a different appetite for risk. We put it to the test with an experiment that required our participants to hold their nerve in order to maximise their rewards!


How would you answer the same question asked differently?

The way we frame our questions as wins or losses has an impact on how we respond to investment decisions. We put this to the test with some interesting questions about retirement income.


What influences our investment decisions?

Our ability to make objective financial decisions can be affected by information that is personally most relevant, recent or dramatic. We put this to the test with a hidden camera experiment with a twist.


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