May 02, 2012
Mortgage Choice, Australia's largest independently-operated mortgage broker, and its comparison website HelpMeChoose.com.au, are thrilled to announce a two-year Premier Partnership agreement with the St Kilda Football Club ('The Saints').
Mortgage Choice Chief Executive Officer Michael Russell said, "We're excited to be teaming up with St Kilda, a high profile AFL Club that will provide significant national exposure for our brands."
"With the AFL attracting 97 million TV viewers annually and The Saints achieving a match day attendance of over one million per season, this partnership presents an exciting opportunity to tap into a new fan base."
"St Kilda is widely respected, and this respect extends beyond the sporting community. Furthermore, our 'customer for life' philosophy has a solid fit with the Club's 'supporter for life' values."
"The Club's highly engaged business connections, passionate supporters and powerful national reach holds great appeal for us."
"This partnership will help drive national brand awareness and attract an even stronger customer following in Victoria, the AFL heartland, for both our franchised mortgage broking business, Mortgage Choice, and our home loan, health insurance and life insurance comparison website, HelpMeChoose.com.au."
The two-year agreement includes a broad suite of branding and lead generation opportunities. HelpMeChoose.com.au branding will feature on the coaches' box, match-up boards, media backdrops, in change rooms and online via the St Kilda Football Club website. The Mortgage Choice brand will leverage the Club's supporter database to power national business opportunities.
"We are strongly focused on making our mark during the coming financial year and tapping into the business resources of The Saints will help us kick more goals. We were attracted to the fact that St Kilda has a huge supporter base and one of the most powerful business networks in the sporting industry," said Mr Russell.
St Kilda Football Club Chief Executive Officer Michael Nettlefold has welcomed Mortgage Choice as a Premier Partner to the Club and looks forward to a winning partnership.
"We're extremely proud to welcome Mortgage Choice and its comparison website HelpMeChoose.com.au to St Kilda's corporate family."
"As one of the country's original Football Clubs, St Kilda has a large and loyal supporter base, not to mention a vibrant business network."
"This season, our corporate partners are experiencing the benefits of the new broadcast agreement, with all St Kilda games now shown live on national television."
"Both St Kilda and Mortgage Choice share similar values, and this partnership will deliver wide reaching benefits for both organisations," concluded Mr Nettlefold.
For further information or to arrange an interview, please contact:
Mortgage Choice Corporate Affairs
(02) 8907 0472 / 0407 416 124