Mortgage Choice decides to close Help Me Choose

As a consequence of a comprehensive strategic and operational review, Mortgage Choice Limited has made the decision to shut down its Help Me Choose business unit.


September 14, 2015

As a consequence of a comprehensive strategic and operational review, Mortgage Choice Limited has made the decision to shut down its Help Me Choose business unit.

Mortgage Choice presented its FY15 financial results in August and chief executive officer John Flavell made it clear that Help Me Choose's financial result needed addressing.

“The less than favourable financial result of the Help Me Choose business prompted a comprehensive review of the operation and a decision has been made to close it down in its current form,” Mr Flavell said. 

“Mortgage Choice will continue to focus on evolving the Mortgage Choice business by building a compelling and differentiated financial services offering and, in turn, providing sustainable earnings for its shareholders.

“Capitalising on the significant opportunities facing Mortgage Choice requires focus, and continuing to invest in a business that is unlikely to be profitable in the foreseeable future does not make sense.”


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