August 28, 2022
The new Mortgage Choice ‘You’re Never a Loan’ brand campaign will hit screens nationally this week.
This is the first time the mortgage broking business has delivered a TVC since joining Australia’s leading digital property business, REA Group, last year. A refreshed Mortgage Choice brand launched in March and with more than 1,000 brokers around the country, the new campaign aims to accelerate national brand awareness and consideration.
Mortgage Choice brokers are there with their customers every step of the way – from applying for a loan, to buying a property and beyond. The new creative draws on this authentic relationship by bringing to life five customer stories. We see a family seeking to refinance to manage higher interest rates, an expecting couple looking to buy their first home, a parent looking for more space for their family, a young professional hunting for a place close to the city, and a family in search of a tree change.
REA Group General Manager Audience & Marketing, Sarah Myers said: “Mortgage Choice has been a nationally recognised and trusted brand among Australians for over 30 years. With the backing of REA Group, this new campaign will help take the brand to an even broader national audience.
“Mortgage Choice brokers play a critical role in helping Australians finance their property dreams and we are proud to feature our very own brokers in this campaign. With interest rates on the rise, now is the time to have your local Mortgage Choice expert in your corner to help you find a competitive deal on your home loan.”
Brand+Story developed the ‘You're Never a Loan’ positioning in response to research that uncovered Mortgage Choice’s high customer satisfaction scores when compared to other broker brands. As a result, the creative focuses on the strong relationships that Mortgage Choice brokers share with their customers. ‘You’re Never a Loan’ resonated with brokers and customers and is a message that rings true from a brand experience perspective.
The TVC campaign will launch nationally across channels 9 and 10 during some of Australia’s favourite TV shows including The Block and The Masked Singer. It will be complemented by creative across Broadcast Video on Demand (BVOD), audio, digital display, online video and social. An extensive outdoor campaign also launches in major capital cities this weekend with 120 placements nationally.
View the 45 second version of the TVC here and 15 second versions below.