April 29, 2013
Mortgage Choice is delighted to appoint well respected industry professional, Melissa McCarney as its new General Manager of Group Marketing.
Prior to joining the 20-year old franchisor, Melissa held a number of senior positions within Aussie Home Loans including the role of Senior Manager, Home Loan Acquisitions and Channel Marketing and most recently, Head of Strategic Change, Strategy and Projects.
Melissa has also worked in a variety of senior marketing roles within Optus in both their Consumer and Small and Medium Business divisions.
In her role within Mortgage Choice, Melissa's primary focus is on aligning the business' marketing functions across all brands, including Mortgage Choice, Mortgage Choice Financial Planning, and acquired businesses, comparison website, HelpMeChoose.com.au and aggregation services provider, LoanKit.
Melissa will review the marketing strategy with an aim to increase brand recognition and lead generation for the company's core mortgage broking business. At the same time she will also oversee the brand's transition in the new financial year to a diversified financial services provider, following the public launch of Mortgage Choice Financial Planning.
Mortgage Choice CEO Michael Russell said, “Melissa's considerable experience in marketing, brand building, franchising and strategic management will better position us as we move forward with our plans this year to transition the business to a diversified financial services provider.”
Melissa said, "I'm thrilled to be working within the highly motivated and experienced Mortgage Choice team. I'm excited about the company's plans for growth and the challenge of transitioning the respected Mortgage Choice brand so that it becomes renowned for more than mortgage broking.”
“Our new strategic marketing plan will be focused on building all of our brands on the strengths of their compelling propositions with the aim to further raise the group's profile as a true customer champion.”
For further information or to arrange an interview, please contact:
Mortgage Choice Corporate Affairs
(02) 8907 0472 / 0407 416 124
(02) 9018 8603 / 0412 550 004