REA Group announces leadership appointments within financial services broker business

REA Group today announced key leadership appointments within its broker business following the completion of its Mortgage Choice acquisition.

July 29, 2021

REA Group today announced key leadership appointments within its broker business following the completion of its Mortgage Choice acquisition.

Janelle Hopkins, REA Group Chief Financial Officer and Chief Executive Officer, Financial Services said the changes, effective from 2 August 2021, are an important step in delivering its ambitious plans to create a next generation financial services marketplace.

“Leveraging REA’s strong digital foundations and our extensive Mortgage Choice and Smartline broker footprint, we have an excellent opportunity to out-pace the competition and create the leading broking business and financial services marketplace.

“The leadership appointments being announced today will support the continued delivery of market leading solutions and services that provide superior value to our franchisee network, brokers, clients and business partners,” said Janelle.

Susan Mitchell, currently Mortgage Choice Chief Executive Officer, will lead the combined Mortgage Choice and Smartline network as Chief Executive Officer, Broker, reporting to Janelle. In this role, Susan will be responsible for the ongoing recruitment of brokers and fostering strong engagement across the broker network to drive increased submissions and settlements.

Sam Boer, currently Smartline Chief Executive Officer, will assume a newly created role as General Manager Partnerships and Product Development – Financial Services, reporting to Janelle. In this role, Sam will be responsible for developing emerging products and services and key account management.

“REA is delighted to have both Susan and Sam in key broker roles, working closely with our broader financial services leadership team. We look forward to sharing key milestones, such as the brand for our combined broking business, in the months ahead,” concluded Janelle.


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